Introduction
If you’re looking to create a professional-looking video for your next LinkedIn ad, these five specs will be the most important things for you to keep in mind. They can help you make sure that your video is matching what viewers are expecting on the site and will help you avoid making mistakes that might end up costing you in the long run.
5 LinkedIn Ads Video Specs
As a business owner, you know that video is a powerful marketing tool. But did you know that LinkedIn offers some pretty great options for video ads? In this post, we’ll go over some of the specs for LinkedIn video ads so you can make the most of this platform. LinkedIn offers both in-stream and out-stream video advertising opportunities, so it’s important to know the specs for each before you start creating your ad.
1. Design Specifications
2. Text Specifications
3. Technical Specifications
4. URL Specification
5. Call To Action
1. Design specifications
Design specifications are important when creating any kind of ad, but they are especially important for video ads. LinkedIn video ads can be up to 15 seconds long, and they must be in either .mp4 or .mov format. The video should be no larger than 4GB.The resolution of LinkedIn video ads can be 640×480 (4:3), 856×480 (16:9), or 1280×720 (16:9). The maximum frame rate is 30fps.When it comes to audio, the videos should be encoded in AAC format with a bitrate of 128kbps. The maximum audio file size is 100MB.
2. Text Specifications
If you’re including text in your video, it’s important to use fonts that are easy to read against the background. A good general rule is to use sans serif fonts for body copy and serif fonts for headlines. And finally, when it comes to choosing colors for your text, avoid using bright colors that can be jarring or difficult to read. Instead, stick with more muted colors or white against a dark background. There are a few different types of text you can use in your LinkedIn Ads video:
1. Headline: This is the most important text in your video, as it’s what will catch people’s attention as they scroll through their feed. Make sure your headline is clear and concise, and that it accurately reflects the content of your video.
2. Description: This is where you can provide more detail about what your video is about. Use this space to sell people on why they should watch your video, and what they’ll learn from it.
3. Call to Action: A strong call to action is essential in any video, but especially in an ad. You want to make it easy for viewers to take the next step, whether that’s visiting your website, signing up for your email list, or following you on social media.
3. Technical Specifications
LinkedIn offers many video specifications for advertisers to choose from when creating their ad campaigns. Here are the technical specifications for LinkedIn video ads:
• Video file format: .MP4
• Video codec: H.264
• Audio codec: AAC
• Aspect ratio: 16:9
• Resolution: 1280×720 (minimum), 1920×1080 (recommended)
• Frame rate: 30fps (minimum), 60fps (recommended)
• Bitrate: 3Mbps (minimum), 5Mbps (recommended)
• Maximum file size: 4GB
When creating your video ad, make sure to keep these technical specifications in mind to ensure that your ad will be compatible with LinkedIn’s system.
4. URL Specification
The URL specification for LinkedIn Ads video ads is as follows: The display URL must be the URL of the website on which the video ad will be displayed. The destination URL must be the URL of the page that the user will be taken to when they click on the video ad. This can be either a website or a LinkedIn profile.
• The URL must begin with https://
• The URL cannot be longer than 1024 characters
• The URL cannot contain any spaces.
5. Call To Action
A CTA is essential in driving conversions, so it’s important to craft one that is effective. Here are some tips for creating an effective CTA in your LinkedIn Ads video:
1. Keep it short and sweet: Your CTA should be brief and to the point. It should be easy for viewers to understand and remember.
2. Use strong language: Use language that is direct and persuasive. Avoid weak or wishy-washy words.
3. Make it relevant: Your CTA should be relevant to the products or services you’re promoting in your ad campaign.
4. Use urgency: Create a sense of urgency by using words like ‘now’ or ‘limited time only.’ This will encourage viewers to take action quickly.
5. Offer a incentive: Offer viewers something of value in exchange for taking the desired action. This could be a discount, free shipping, or a free trial period. By following these tips, you can create an effective CTA that will help drive conversions for your LinkedIn Ads campaign.
Tips for Creating a Successful LinkedIn Video
If you’re looking to create a successful LinkedIn video ad, there are a few things you should keep in mind.
1. Your video should be no longer than 15 seconds. This is the perfect length to grab attention and deliver your message without losing viewers.
2. Make sure your video is high quality and clear. No one wants to watch a fuzzy or low-resolution video, so invest in good equipment or hire a professional to help you out.
3. Keep your message clear and concise. Don’t try to cram too much information into your ad – just focus on one key point that you want to get across.
4. Make sure your video is relevant to your target audience. LinkedIn is a professional network, so your videos should be professional and appropriate for your business.
By following these tips, you can create a successful LinkedIn video ad that will help promote your business and reach your target audience.
Conclusion
If you’re looking to create LinkedIn Ads that are truly effective, it’s important to understand the various video specs that are available. With these five cool LinkedIn Ads video specs in mind, you’ll be able to create videos that are both eye-catching and informative.
