LinkedIn Ad Specs: A Comprehensive Guide for Successful Campaigns

LinkedIn Ad Specs

If you're looking for a powerful way to reach a professional audience, LinkedIn Ads may be just what you need. With its targeting options, LinkedIn offers advertisers the ability to connect with the right people in the right places. But how do you make sure your ad stands out among the competition? That's where understanding LinkedIn Ad Specs comes in.

In this article, we'll provide a comprehensive guide to LinkedIn Ad Specs. We'll cover everything from ad formats and dimensions to targeting options and best practices. By the end of this article, you'll have all the information you need to create successful LinkedIn Ads that reach your ideal audience.

Introduction to LinkedIn Ads

LinkedIn Ads are a form of social media advertising that allows businesses to reach a professional audience. LinkedIn boasts over 700 million members, making it a valuable platform for businesses looking to target professionals in specific industries or job roles.

LinkedIn Ads can help businesses achieve a variety of marketing goals, such as increasing brand awareness, generating leads, or driving website traffic. The platform offers several ad formats, each with its own unique advantages and specifications.

Types of LinkedIn Ads

There are three types of LinkedIn Ads: 

  • Sponsored Content
  • Sponsored InMail
  • Text Ads

Let's take a closer look at each type.

Sponsored Content

Sponsored Content is the most popular ad format on LinkedIn. It appears in users' news feeds, just like regular posts from other users and companies. Sponsored Content allows advertisers to promote their brand, products, or services directly to their target audience.

Sponsored Content can be in the form of single images, carousel ads, or video ads. The recommended image size for single image ads is 1200 x 627 pixels, while carousel ads should have images that are 1080 x 1080 pixels. Video ads should have a resolution of 360p to 1080p.

Sponsored InMail

Sponsored InMail is a messaging-based ad format that allows businesses to send personalized messages to LinkedIn members' inboxes. These ads are only sent to members who are active on LinkedIn, ensuring that they're more likely to be seen and engaged with.

Sponsored InMail allows businesses to deliver a targeted message directly to their ideal audience. The recommended image size for Sponsored InMail is 300 x 250 pixels.

Text Ads

Text Ads are a simple, cost-effective way to reach a targeted audience on LinkedIn. They appear on the right-hand side of the LinkedIn feed and can be used to promote a business's website, content, or event.

Text Ads consist of a small image, a headline, and brief body text. The recommended image size for Text Ads is 50 x 50 pixels.

Targeting Options

LinkedIn Ads offers a variety of targeting options to help businesses reach the right audience.

Targeting Options LinkedIn Ads

Let's take a closer look at each targeting option.


Demographic targeting allows businesses to reach members based on characteristics such as age, gender, and location. This targeting option is useful for businesses that want to target a specific demographic.

Company Information

Company targeting allows businesses to target members based on their company size, industry, and name. This targeting option is useful for businesses that want to reach specific companies or industries.

Job Information

Job targeting allows businesses to reach members based on their job title, function, and seniority. This targeting option is useful for businesses that want to reach decision-makers or specific job roles.

Interest Targeting

Interest targeting allows businesses to target members based on their interests and behaviors on LinkedIn. This targeting option is useful for businesses that want to reach members who are interested in specific topics or activities.

Best Practices for LinkedIn Ads

LinkedIn Ads Specs

To create successful LinkedIn Ads, businesses should follow these best practices:

Set Clear Goals

Before creating a LinkedIn Ad, businesses should set clear goals for their campaign. This will help them determine the ad format, targeting options, and messaging that will be most effective.

Create Compelling Content

To stand out on LinkedIn, businesses should create compelling content that resonates with their target audience. This can include images, videos, and copy that highlight the unique value proposition of the business.

Use Strong Visuals: If you're including an image or video in your ad, ensure it's high-quality and relevant to your target audience.

Test and Optimize Your Ads: To ensure your ads are performing well, test different ad variations and targeting options, and optimize your campaign based on the results.


LinkedIn ads offer businesses an effective way to reach their target audience and achieve their marketing objectives. By understanding the different types of ads available and the targeting options, businesses can create effective ad campaigns that deliver results.


1. What is the minimum budget for a LinkedIn ad campaign         

The minimum budget for a LinkedIn text ad campaign is $10 per day.

2. What are the different targeting options available for LinkedIn ads?   

LinkedIn offers targeting options based on demographics, company information, job information, and interest targeting.

3. How can I ensure my LinkedIn ad campaign is effective?         

To ensure your LinkedIn ad campaign is effective, set clear goals, create compelling content, use strong visuals, and test and optimize your ads.

4. What is the difference between Sponsored Content and Sponsored InMail?

Sponsored Content appears in a LinkedIn user's newsfeed, while Sponsored InMail is sent directly to a user's inbox.

5. Can I run LinkedIn ads on a cost-per-click or cost-per-impression basis?

Yes, LinkedIn ads can be run on a cost-per-click or cost-per-impression basis.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.