Introduction
It’s been a little over a year since LinkedIn ads first launched, and I’ve already seen a lot of talk about what makes for a good ad. It’s always important to experiment with different formats and keep an eye on the stats for your particular campaigns to see what works best for you. If you’re new to LinkedIn ads, here are five things you need to know about LinkedIn Ad Creative Specs before you launch your first campaign.
What is LinkedIn Ad Creative Specs
LinkedIn Ad Creative Specs refers to the requirements that need to be met in order for your ad to be eligible to run on LinkedIn. The specs include things such as file type, image size, and character count. If you’re planning on running ads on LinkedIn, it’s important that you familiarize yourself with the LinkedIn Ad Creative Specs. This way, you can be sure that your ad will meet all of the requirements and have the best chance of being seen by potential customers.
5 Things About LinkedIn Ads Creative Specs
As with any other advertising platform, LinkedIn Ads has specific creative specs that need to be followed in order for your ad to be approved and run on the site. These specs are designed to ensure that ads are effective and meet the high standards of the LinkedIn community. Here are 5 things to keep in mind when creating your ad content:
1. Text Requirements
2. Image Requirements
3. Headline Character Requirements
4. URL Requirements
5. Call To Action Options
1. Text Requirements
When creating your ad copy for LinkedIn, keep the following in mind:
1.Your ad copy should be clear and to the point
2.Use simple language that can be understood by everyone
3. Make sure your call to action is clear
4. Test different copy and see what works best for your audience
5. Be sure to proofread your ad before posting
2. Image Requirements
When creating an ad for LinkedIn, it’s important to keep in mind the different image requirements for both desktop and mobile devices. For desktop ads, images must be at least 1200×627 pixels and cannot exceed 5MB. The file format must be either JPG, PNG, or GIF. Meanwhile, images for mobile ads must be at least 640×320 pixels and also cannot exceed 5MB. The file format for mobile ads must also be either JPG, PNG, or GIF.
3. Headline Character Requirements
Your LinkedIn Ads headline can be up to 25 characters long, and it should be attention-grabbing and relevant to your target audience. Keep in mind that your headline is the first thing people will see, so make sure it’s clear and concise.
4. URL Requirements
When creating your ad on LinkedIn, you will need to include a URL that links to your website or landing page. Make sure that your URL is formatted correctly and includes the http:// or https:// protocol. If you are running a campaign with multiple ads, each ad must have a unique URL. Your URL must also be active and working in order to be approved by LinkedIn. Test your URL before submitting it to make sure that it takes users to the correct page on your site. Once your ad is approved, LinkedIn will regularly check to see if your URL is still working. If they find that your URL is no longer active, they may disapprove your ad.
5. Call To Action Options
There are three primary call to action options for LinkedIn Ads: learn more, sign up, and contact us. Each of these options has different creative specifications that need to be met in order for the ad to be effective. Learn More: The image size for a Learn More button should be 50x50px and the file size should be under 10kb. The copy should be short and sweet, no more than 15 characters. Sign Up: The image size for a Sign Up button should be 60x60px and the file size should be under 10kb. The copy can be a bit longer than the learn more button, but still needs to be direct and to the point, no more than 30 characters. Contact Us: The image size for a Contact Us button can be either 50x50px or 60x60px, depending on the preference of the advertiser. The file size should again be kept under 10kb. The copy for this button can be up to 50 characters, but as with the other two options, needs to get straight to the point.
Strategies to Follow When Designing Your Ad
When creating your ad, there are a few strategies you should follow in order to create an effective and well-designed ad. First, you should make sure that your ad is relevant to your target audience. LinkedIn allows you to target your ads specifically to certain groups of people, so make sure that your ad is targeted to the right people. Secondly, your ad should be visually appealing and easy to read. Use strong images and headlines that will grab attention and make it easy for people to understand what your ad is about. Finally, make sure to include a call-to-action in your ad that tells people what you want them to do, such as click on a link or visit your website. By following these tips, you can create an effective and well-designed LinkedIn ad that will reach your target audience and achieve your desired results.
Benefits of Creating Creative Specs
When it comes to creating your LinkedIn ad, there are a few key things you need to keep in mind in order to make sure your ad is creative and effective. Here are some of the benefits of creating creative specs for your LinkedIn ad campaign:
1. Helps ensure your ad is consistent with your brand identity
2. Makes it easier for designers to create visually appealing ads
3. Can help improve click-through rates
4. Gives you more control over the final product
Conclusion
If you are planning on running LinkedIn Ads, it is important to be aware of the creative specs in order to create ad copy and images that will look good and be effective. We hope this article has helped you understand the basics of LinkedIn Ads creative specs so that you can create ads that will help you achieve your marketing goals.
