If you’re looking to create videos for LinkedIn, it’s important to know the specifications. In this blog post, we’ll go over the three main LinkedIn video specs you need to be aware of. Creating videos for LinkedIn can be a great way to connect with your audience and share your message in a more engaging way.
How to Make a LinkedIn Video
In order to make a LinkedIn video, you will need to have a LinkedIn account. If you do not have a LinkedIn account, you can create one for free. Once you have a LinkedIn account, you will need to log in and click on the ‘Create Video’ button. Next, you will need to select a video file from your computer to upload. Once you have selected a video file, you will need to enter a title and description for your video. After you have entered this information, you will need to click on the ‘Publish’ button. Once your LinkedIn video has been published, anyone who is logged into their LinkedIn account will be able to view it. If you would like more people to see your video, you can share it on other social media websites or embed it on your own website.
LinkedIn Video Specs
LinkedIn is a great platform for networking and building your personal brand. And one of the best ways to do that is by creating videos. But before you start creating videos, these three specifications you need to keep in mind.
1. Quality Specifications
2. Text Specifications
3. Technical Specifications
1. Quality Specifications
When it comes to creating videos for LinkedIn, there are a few quality specifications you’ll need to meet in order to have your content seen by the greatest number of people. First and foremost, your video content must be high-quality. This means that it should be clear, concise, and free of any errors. If your video is unclear or contains errors, it will reflect poorly on your company and may dissuade potential customers from doing business with you. In addition to being high-quality, your video content must also be relevant to your target audience. LinkedIn is a professional networking site, so your videos should be professional and appropriate for a business audience. If your video is not relevant to your target audience, it is unlikely to be seen by many people. Finally, your video content must be original. With so much competition on LinkedIn, it’s important to stand out from the crowd. If your video is similar to others that are already out there, it is less likely to be seen by potential customers. By following these quality requirements, you can ensure that your LinkedIn videos are seen by the greatest number of people and have the best chance of achieving your desired results.
2. Text Specifications
When creating a LinkedIn video, there are a few text specifications you need to keep in mind. First, your video title should be between 2-3 words and under 50 characters. This is so that it can appear in its entirety on users’ feeds. Your title should also be reflective of the content within your video – make sure it’s attention-grabbing and informative! As for the body of your text, your video description should be between 100-200 words. This is where you can really sell your video and its contents to viewers. Use this space to give a brief overview of what viewers can expect, and be sure to include any relevant keywords or hashtags. Finally, include a call-to-action (CTA) at the end of your description – tell viewers what you want them to do after watching your video (e.g., visit your website, sign up for your newsletter, etc.).
3. Technical Specifications
If you want to add a video to your LinkedIn profile or company page, make sure it follows these technical specifications:
• File format: .mp4
• Video codec: H.264
• Audio codec: AAC
• Aspect ratio: 16:9
• Frame rate: 30 fps
• Resolution: 1920x1080px
• Size limit: 5GB
When recording your video, we recommend using the highest possible resolution and frame rate. This will help ensure that your video looks its best when shared on LinkedIn.
Tips for Creating a Successful LinkedIn Video
Here are some tips on how to make a successfull LinkedIn video:
1. Keep it short and sweet LinkedIn users have short attention spans, so your videos should be short and to the point. Aim for 1-2 minutes in length.
2. Make it professional LinkedIn is a professional network, so your videos should be professional as well. That means no shaky camera work or unprofessional editing.
3. Focus on the content LinkedIn users are looking for valuable content, so make sure your videos offer something of value. Whether it’s tips, advice, or insights, make sure your videos are informative and helpful.
4. Use keywords Just like with any other type of content, using keywords in your videos will help them rank higher in search results. So be sure to include relevant keywords in your titles and descriptions.
5. Promote your videos Once you’ve created a few videos, be sure to promote them on your LinkedIn profile and other social media channels. You can also embed them on your blog or website.
Conclusion
If you’re looking to get started with LinkedIn video, the three specifications outlined in this article are a great place to start. By following these specs, you can be sure that your videos will look great and be properly formatted for the LinkedIn platform. With a little bit of planning and care, you can create videos that will help you stand out on LinkedIn and reach your target audience.
